The Digital Customer of 2023

The digital customer of 2023 is more demanding, more informed, and more connected than ever before. They are used to getting what they want, when they want it, and they expect businesses to meet their needs.

Here are some of the key characteristics of the customer of 2023:

• They are digitally native. They have grown up with the internet and mobile devices, and they expect businesses to be available to them online and on their terms.

• They are empowered. They have access to more information than ever before, and they are not afraid to use it to make informed decisions.

• They are demanding. They expect businesses to deliver high-quality products and services, and they are not afraid to switch brands or “drop their cart” if they are not satisfied.

• They are connected. They are connected to each other through social media and other online platforms, and they use this connectivity to share their experiences with businesses.

Businesses that want to succeed in 2023 need to understand these key characteristics of the customer and adapt their strategies accordingly. They need to be digitally-savvy, customer-centric, and focused on delivering high-quality products and services. Understanding these trends directly affects how the yacht charter industry adapts to modern consumers.

Mobile commerce is already a major force, and it is only going to grow in 2023. Customers want to be able to shop from their smartphones and tablets, and businesses need to make sure that their websites and apps are mobile-friendly. Their payment processing also needs to be compatible with mobile devices. The consumer of 2023 pays using their phone.

Demand for fast and reliable cross-border payments has surged since the pandemic and is projected to grow exponentially by 2030. The yacht charter industry is no exception, as modern consumers expect to be able to pay for a product anywhere in the world from anywhere in the world. In order to capture this market effectively, businesses need to adopt modern banking technology that can facilitate fast and reliable cross-border payments. This can save businesses a significant amount of money and make it easier to attract customers from all over the world. The consumer of 2023 does not shy away from international products, they only worry about secure payments.

Consumers are increasingly using credit cards for rewards, with 84% of U.S. adults having at least one card. This trend is likely to continue as average credit scores reach all-time highs and mobile payments make it easier to use credit cards for rewards. Businesses that accept credit cards can attract more customers and increase sales. The consumer of 2023 uses their credit cards.

Nearly nine in ten Americans are now using some form of digital payments, and they are engaging with these rapidly evolving solutions in an increasing variety of ways. Not only has digital-payments penetration increased to 89 percent in 2022, but the share of survey respondents who report using two or more forms of digital payments has grown even more rapidly—from 51 percent in 2021 to 62 percent. The consumer of 2023 uses digital payments.

By understanding the key characteristics of the customer of 2023 and the trends that will impact them, businesses can create a customer experience that will keep them coming back for more. In an industry such as yacht charters, digital payments can be easy to navigate when using a forward thinking solution like Yachtly.