Yachtly, Inc. Announces Appointment of Judy Price As Chief Executive Officer

Yachtly, Inc. Announces Appointment of Judy Price As Chief Executive Officer

August 1, 2023

St. Thomas, Virgin Islands  – Yachtly, Inc. announces the appointment of Judy Price as its new Chief Executive Officer effective August 1, 2023. Co-founder Peter Luce will assume the company’s President and Board Chair role. Yachtly is the first payment processing platform designed exclusively for the luxury yacht charter industry. 

Judy Price brings 25 years of management experience in prior roles at global law firm DLA Piper LLP, JPMorgan Chase, and Coldwell Banker. Judy knows the payments challenges the yachting industry faces - she and her husband owned and operated a 45-foot sailing catamaran, S/V Chaos Interrupted, based in the British Virgin Islands. Judy brings a wealth of knowledge of the industry and was instrumental in promoting ethical standards to properly safeguard charterer funds, and strengthening the charter agreements to ensure each party’s interests are properly protected.

Judy brings a strong network of yachting contacts, having worked hand in hand with charter brokers and clearinghouses to provide the very best charter experience for demanding guests. Judy is also an ASA-certified sailor and a PADI Scuba Dive Instructor. As both a strategic business creator, and a lover of the sea, Judy is combining her passions to bring the yachting industry’s financial infrastructure into the twenty-first century. Judy completed her B.A. at Emory University and M.B.A at Georgia State University.

“We’re extremely excited to have Judy on board and we are very confident that she will be successful at bringing the Yachtly platform to market. Her passion for yachting and her business development and leadership experience are a perfect match for us. With Judy at the helm, charter brokers will finally be able to offer a five-star online payments experience to their guests, and save time by automating the entire funds transfer process - so they can focus on what they do best - providing the best possible vacation for their clients.” said Luce.

About Yachtly, Inc. 

Yachtly is the first and only comprehensive payment platform custom built for the global luxury charter yacht industry. Our mission is to enable brokers to close deals faster and sell more charters - by eliminating the headaches of waiting for payments to clear, initiating manual bank transfers, and sending payment reminders. Yachty enables all parties to the charter contract to fulfill their ethical obligations to their clients by promoting transparency and trust. Yachtly has assembled a team of payments professionals, technologists, and yachting experts to provide first-class, ship-shape money movement to the charter fleet.